Brand · Brand building
From an idea to a bottle on the shelf
Brand, design, liquid, production and launch. One partner from concept to market.
From 2,500 euro, excl. VAT. What it costsThe problem
Launching a new brand means assembling a chain of suppliers. A design agency, a producer, a packaging supplier, a research and development team, a marketing agency. Each one hands work to the next, and every handover is where cost, time and intent leak away.
The design agency does not know what the production line can actually run. The producer does not know what the brand is supposed to mean. You end up managing all of it.
What we do
- Brand strategy and positioning
- Brand narrative, built for the category you are entering
- Identity, artwork and packaging design
- Bottle and structural design
- Liquid development with research and development teams
- Material sourcing
- Production management with the producer
- Route to market and launch
- Marketing toolkit, website and promotional materials
How we do it
AI does the volume. It generates and iterates concepts, artwork and packaging faster and cheaper than a traditional studio. A senior brand manager decides what is good, and 25 years of FMCG operating experience decides what will actually sell and what can actually be produced.
Proof
What it costs
How much does brand building cost?
Brand building at Giants and Robots costs 2,500 euro (Small), 5,000 euro (Medium) or 10,000 euro (Large), excl. VAT. Pay on delivery, or lease to own over 12, 24 or 36 months. On a 24-month lease, Small is a first payment of 500 euro, then 92 euro a month. Production runs, materials and printing are quoted separately. Larger projects are quoted.
From 92 euro a month
After a first payment of 500 euro at signing
- Development: 92 euro a month for 24 months, fixed
- Production runs, materials and printing: quoted separately
- You own it after 24 months
Excl. VAT. 2026 prices. We confirm the price in your quote.
Send us the briefAll prices
| Size | Project cost | First payment | 12 months | 24 months | 36 months |
|---|---|---|---|---|---|
| Small | 2,500 | 500 | 175 | 92 | 64 |
| Medium | 5,000 | 1,000 | 350 | 183 | 128 |
| Large | 10,000 | 2,000 | 700 | 367 | 256 |
Custom: larger or unusual projects are quoted.
Production runs, materials and printing are not in these prices. We quote them with the producer.
List prices rise 5% on 1 January each year. See our terms and how we charge.
Questions
What counts as Small, Medium or Large?
Small is a brand identity: logo, colours, type and a short brand guide. Medium adds packaging design for one product. Large runs from idea to shelf: strategy, identity, packaging and launch.
Can brand work be leased?
Yes. You can pay on delivery, or lease over 12, 24 or 36 months, as with a build. Under a lease you own the brand work at the end of the term.
Is there a maintenance fee?
No. Brand work has no maintenance. A website that carries the brand does, and it is quoted with the website.