Custom software and brands for companies

Giants and Robots, explained

Giants are the senior experts. Robots are the agentic workforce built around them

Stop renting software that almost fits Lease to own over 12, 24 or 36 months.

Giants and Robots is a creative tech studio. We combine senior talent with an AI workforce to build tailored software and brands for small and medium companies, at a fraction of what agencies and SaaS subscriptions cost. Every engagement is a pod: a senior expert, a developer and an agent workforce.

Drag

Orbit ERP cash flow overview with a twelve week forecast, anonymised — **Orbit ERP** Financial systems and ERP

Sipflow.io dashboard tracking volume against rebate targets, anonymised — **Sipflow.io** Custom software

Pineapple Drinks Club online store, anonymised — **Pineapple Drinks Club** E-commerce

Pombay vodka and coffee liqueur bottles — **Pombay** Brand building

Flowdesk sales pipeline board — **Flowdesk** Sales CRM

Isla Terra bottle — **Isla Terra** Brand building

Brandbox Studio Custom software

Orbit ERP supply and demand planning screen, anonymised — **Orbit ERP** Financial systems and ERP

Sipflow.io website home page — **Sipflow.io** Custom software

Pineapple Drinks Club web app for repeat B2B orders and order tracking, anonymised — **Pineapple Drinks Club** E-commerce

Close-up of a Pombay label — **Pombay** Brand building

Flowdesk sales analytics dashboard, anonymised — **Flowdesk** Sales CRM

Close-up of the Isla Terra label — **Isla Terra** Brand building

Brandbox Studio Custom software

Build. Brand. Support.

2016

Giants and Robots was founded in 2016 by Ruben Maduro as an online marketing and brand development agency. One of its own projects was a botanical rum. That project became Spirited Union Rum Company, and it took over.

Ten years

What followed was ten years of building it: a distillery in Amsterdam, a brand portfolio, an import and distribution company, and an in-house brand studio, across four continents and 22 markets.

Now

Giants and Robots is now back, with everything that decade taught. The studio started by building brands for other people, spent ten years finding out what it actually takes to build one, and returned to do it properly.

Are you a developer?

An engineer. A problem solver and a builder, with business acumen, a creative mind and a feel for design and tech.

Ruben Maduro, founder

Tell us what you are trying to launch or fix.

Send us the brief

We reply within a few working days and tell you honestly whether we are the right studio for the job.

Giants and Robots: Software,
Websites,
Branding &
AI Support

Build.4 services

Brand.2 services

Support.3 services

AI.6 services

More.6 pages

Giants are the senior experts. Robots are the agentic workforce built around them

Build. Brand. Support.

2016

Ten years

Now

Are you a developer?

Tell us what you are trying to launch or fix.

Giants are the senior experts. Robots are the agentic workforce built around them

Build. Brand. Support.

Founder story

2016

Ten years

Now

Are you a developer?

Tell us what you are trying to launch or fix.

Contact